SPACE MATRIX

The SPACE matrix evaluates different variables and assigns them a score considering how important they are for the situation of the company. It analyzes four different areas (two internal to the company and two external) that will represent four quadrants in a graphic. The purpose of this matrix is to situate the company in one of these four quadrants and give a suggestion –according to which quadrant results- about what type of strategies a company should follow: conservative, aggressive, defensive or competitive.