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GYG service is a a high quality cleaning service that counts with high technology, the best trained and trustful cleaning professionals, that ensures the best cleaning service. Counting not only with house cleaning services, but also its service is oriented towards offices, enterprises and public zones.
COMPETITIVE FORCES
Competitve forces are all factors that create a direct or indirect competition to an organization. which are all competitors that can be competitive threats to an organization.
6. How vulnerable are our alternative strategies to successful counterattack by our major competitors?
The competition have already experienced in the market, so this can affect us significantly and get disadvantaged because, as they have experience, they know how to respond to the changing market, while we as a new company, we can easily lose at the market. In addition because our service is very focused and specific, and the other cleaning companies have a bigger market, they can develop easier. Added to this as our strategies hardly being implemented and do not know how it will behave competition before our entry into the market, our alternative strategies may be in a high degree of vulnerability.
12. To what extent could substitute services be a threat to competitors in this industry?
Our cleaning service which would be a substitute for competitors that offer the same service, would be a great threat to them, because as we only focus on a niche market, our service may be of better quality and better techniques, techniques special for that niche. as we must also not be aware of other markets we can make our service the best ever, with better prices, creating significant competition for the other substitute services.
1. What are the mayor competitor's strenghts?
Our major competitors:
Hogarú allows you the opportunity to find a high quality and trustful housekeeper service for your specific type of home, so you can forget and not concern about the labor relationship with your worker and also forget about paying health insurances, vacations, transportation and other significant amount of costs related to housekeeping services. Our employees have been tested and approved through a series of exhaustive security and quality exams for your comfort; besides, they are highly trained to develop a wonderful service.
GYG Cleaning service:
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Counting with high technology equipment: GYG Clean service counts with highest technological equipment, despite the normal equipment for house cleaning, it also has industrial equipment like steam based vacuums, ultra high vacuums, vacuum pumps, industrial vacuums, different types of lawn mower, and also different types of industrial sweepers. On the other hand it also counts with the best personnel; trustful, honest and highly trained gives you the best satisfaction in the kind of cleaning service you want.
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It has been known through advertisements and information books;moreover, it´s starting spread through social media like Facebook, webpages,Whatsapp Twitter and Instagram.
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It owns the distribution channels of its service so it can reduce cost and promote excellence of its own brand.
Hogarú:
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Hogarú offers high quality, trustful and honest housekeeping employees; every single employee is specialized in different kinds of homes and situations, giving you the best personnel for the best personalized service.
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It´s highly recommended, it has been spread through different ways such as: radio stations ( W radio), television channels ( RCN), videos (Youtube), different web pages ( Hogaru.com, pulzo.com, mprende.com and Colombiainn.com), it´s also promoted through social media like Facebook, twitter, Instagram.
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They also provide a significant variety of domestic cleaning services like doing laundry, ironing clothes, fridge cleaning, oven cleaning, gardening and exterior walls cleaning.
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It has an excellent public image, since the 80% of every paying service is given to housekeepers, paying not only the service, but also vacations, transportation, health insurances and other different costs related to housekeeping services, that the organization provide, not the customer. Moreover, it provides employment to terrorist victims inside the country (approximately 80% of employees), contributing not only with the economy of the country but also with peace.
9. what Key factors have resulted in our present competitive position in this industry?
It is important to show concern about our stakeholders, to offer a variety of services related to cleaning, and make a difference in the market, with this research, we have figured out that our organization have a strong competition and we need to strength our internal factors in order to compete with the external ones.
4.How will the major competitors most likely respond to currenteconomic ,social, cultural, political, etc, trends affecting our industry?
They could be respondig in a correct way because they have experience in all of that forces, also they know how to treat a problem if that happend. They already know how it affects them.For tht reason our industry could be more bigger and we have to be more competitive and differentiating giving new ideas to the market and innovating.
10. How haVe the sales and profit ranking of major competitors in the industry changed over recent yeas?Why have these ranking changed that way?
Hogarus Raking have change, in just four months after opening in Bogota to Cali managed to expand through investments Colombians as Velum Ventures, which provided an investment of 300 thousand dollars. These kiind of investment is only done when the industry is well on track, when it is innovative and creates benefits for many people why his ranking has risen.
Taking from: http://52.1.175.72/portal/content/la-startup-hogar%C3%BA-expande-sus-servicios-cali
5.How vulnerable are the major competitors to our alternative company strategies?
The competitors can manage to be vulnerable to our strategies due to the fact that we are going to impose on the market with best service and experience for the industry like that doing that the competitors have to improve the quality and the way of service maintaining the prices, and because of the new way of this service is innovated by us, the consumers are going to prefer our business.
The competitors can come be very vulnerable to the changes due to the fact that since they have his modality of business they do not hope that a new business fences to manage to enter on the market, with new ideas and doing a strategic specialized marketing to impress the consumers of a good way.
11. What is the nature of supplier and distributor relationship in this industry?
Our business don’t need too much suppliers, because of that, the industry don’t have to think too much in the relationship between the company and the distributors, they just find one distributor that have all the implements of cleanliness, they take an agreement with them about prices and quantity, the brand pay for them, and they receive their raw material. But the relationship between the competitors and the distributors have to be by the best way, because in the business, this probably can be reflected by having good prices of the raw materials.
8. To What Extend Are New Firms Entering And Old Firms Leaving This Industry?
New Firms Entering the Industry:How we analyze the behavior of macroeconomic variables , the growth of the industry has been developing rapidly and with this type of analysis we identify companies that are emerging due to new trade agreements are signed slowly . With this we can say that the number of expatriates has grown just as generating increased demand for these services , first by the time available for home care and second ease prices that it can offer. Future companies see this as a market opportunity thus the emergence of this service has grown. Also worth mentioning the growth of the service sector has increased substantially given that the government is promoting this sector , facilitating the entry of these to the market.
Old Firms Leaving the Industry: Because today's market requires us to adapt to changes, many existing companies have neglected this factor , forgetting updated not only in personnel but also in machinery and especially in E -Commerce . Analyzing many of the companies that have a virtual platform and trying to contact them , and are not available either for any reason. The importance of maintaining a form of access to the virtual client is essential to the market today , not to mention also adapt to technological changes and market trends . This has generated over time that many companies decide to leave the industry or declare themselves bankrupt.
2. What Are Mayor Competitor´s Weaknesses?
GYG Cleaning service:
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Cleaning does not focus on the entire home care, just focus on cleaning of carpets, curtains, windows. Specific things that do not cover the whole area of the house.
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Forget the importance of maintaining the virtual platform. Ignore the spelling errors of the page and the number available has a service called shoddy ruining the reputation of the company.
Hogarú:
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The importance of the home is not only based on the cleaning of furniture and flooring, but also consider that everything belongs to the home including your pets. Hogarú not, has pet care at home and totally neglects the importance it is for many people their pets without mentioning that are part of the family for many
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Hogaru assumes responsibility only to clean the home without providing the necessary cleaning products required for a perfect job. This can generate a sense of selfishness on the client to the organization.
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Hogaru for every addition you will add to cleanliness, regardless of the price increases is essential in cleaning the basics.
What are the major competitors objectives and strategies
Hogarú wants to convey confidence to potential customers. On their website, we could see that always framed in the safety of their service to customers. Within the information about the cleaning service of this company we could find: professional confidence, payment 100% safe thanks to its platform payments, legal tranquility for the service user, they should not pay benefits to employees, and the most important: Happiness guaranteed for the customer when receiving the housekeeping service, and if not satisfied, a new cleaning service will be scheduled.
GyG clean service:
“We make the difference in all areas of supply of services through professional resources taking aim to provide a quality service, honesty, responsibility and punctuality. More than 1000 homes and 100 companies assisted are our letter and guarantee of our housekeeping cleaning services in Bogota”.
Ginna García, GyG Clean Service CEO.