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EXTERNAL AUDIT
It is a process of identification of the factors in the external environment that surrounding an organization, that can benefit and create opportunities, and threats that can affect. And with this the organization have to be able to develop strategies to maximize the opportunities and minimize the effects of threats.
CATEGORIES ON WHICH EXTERNAL AUDIT CAN BE DIVIDED:
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ECONOMIC FORCES
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SOCIAL, CULTURAL, DEMOGRAPHIC, AND ENVIRONMENTAL FORCES.
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POLITICAL, LEGAL AND GOVERNMENTAL FORCES.
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TECHNOLOGICAL FORCES.
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COMPETITIVE FORCES.

External audit introduction was developed according to Chapter 3 The External Assessment taken from:
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David, F. (2011). Strategic Management: Concept & Cases (15th ed.pp 62-65). Florence, United States : Pearson
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