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YOU JUST HAVE TO SAY WHERE AND WE WILL DO THE REST
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THE COMPETITIVE PROFILE MATRIX (CPM)
It is a comparative analysis of a company with the strengths and weaknesses of major competitors. This helps the company to develop internal strategc information.
David, F. (2011). Strategic Management: Concept & Cases (15th ed.pp 65-67). Florence, United States : Pearson
As it is shown in the analysis, which is on the graph. GYG Cleaning Service is weaker than Hogarú in all critical factors were studied.
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