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THE INTERNAL-EXTERNAL (IE) MATRIX

THE EFE TOTAL WEIGHTED SCORES
According to the results of the matrix, the company is located in the fifth quadrant, which means that the company can be manage best with hold and maintain strategies, as market penetration and product development.
Market prenetation
• Decorate the car with advertising
• Provide advertising magnets
• Put the logo of our company on all our equipment, uniforms and any document that has to do with the compan
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Provide a 20% of sales discounts to new customers on its first service.
Product development
• Provide other services to expand the market and to increase our sales
• Expand our service sector
• Implement more technology so that our service will be more efficient
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